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The campaign also made a real impact in cultural conversation, receiving extensive coverage from major news outlets and organizations like the ACLU and Planned Parenthood, which has resulted in one billion earned media impressions.
The #Me Too movement has opened the floodgates for women (myself included) to name their harassers and be believed, but it’s bigger than that — it’s systemic.
The hooking up was hot, but I noticed a trend: he only really wanted me after a night of drinking. When I told him I had feelings for him, the knocking stopped. He conveniently started hooking up with the woman in apartment 207. I’d press my ear against my wall (her bedroom was on the other side) and my heart would stop. But there’s still a lot to be done to protect, and empower, people to hook up, date, and communicate on their own terms.
“We set out to really explore what happened to chivalry and courtship and how modern-day dating seemed to be on a bad trajectory,” says copywriter Ian Hart.
“When we say dating deserves better, what we’re really saying is people who date deserve better. Modern dating treats emotions like a disposable commodity. It’s an aspiration to treating people like people.” “Originally when we began crafting the idea, we were thinking it’d be cool to explore bold simple typography,” says W K art director Jessica Shriftman.