Demographics of dating websites
Curiously, the data doesn’t represent a straight line, with the lowest prevalence found among those in the ,000-,000 group.
In the UK, while more men still use Tinder, we’re far closer to parity than.
If two users both like each other, it’s a ‘match’ – and they are then able to chat through the app.
Tinder users are able to view selected pictures pulled from their potential match’s Facebook account (also used for verification purposes), a short text bio, and linked Spotify and Instagram accounts if chosen.
In terms of age group, we still see the highest levels of usage among younger users.
Over a third of those aged 18-24, and a quarter of those aged 25-34 use Tinder, as well as one in five in the 35-44 bracket.
After initially being trialled in a series of US college campuses, Tinder was rolled out fully to great success, processing 350 million swipes per day by late 2013 (that’s 4,000 per second), rising to one billion swipes per day before the end of 2014.
Notably the Global Web Index stats cited above mention that 3% of the Tinder user base were widows or widowers.
Of this group, 93% had never been married Tinder replied – though this figure (drawn from ONS data) pertains only to the UK, as it was made in response to request from The Guardian (in all Tinder claimed 1.7% of its users were married).
Global Web Index hit back, arguing the veracity of their methodology.
As has been found in other sources (see below), men outnumber women by 2:1 according to this particular analysis.
Age and gender of Tinder users The question of who constitutes the primary Tinder demographic is a contentious issue then.