Dating older women cougar
For younger men, it seems that the answer is simple: they find older women attractive.
Indeed, in 2015, an Elite Singles study of 450,000 members revealed the ideal age-gap for modern romance, and the results were startling - while older men prefer younger women, younger men actually prefered to date someone older than themselves.
Although the US magazine reasoned that the cougar-craze was a fad destined for cultural oblivion, the article offered up an intriguing explanation for the newfound popularity of older woman/younger man relationships.
According to the piece, the main driving force that brought cougars in from the wilderness was Hollywood.
As one of the leading dating sites for mature singles in NZ, there's no shortage of older women dating younger men on Elite Singles.
However, what’s actually going on underneath the pop-style commentary and tabloid tales of seductive ‘cougars’ and their eager ‘cubs’?
Around about the same time cougardom exploded into the mainstream, social scientists became increasingly immersed in researching age-dissimilar couples where the woman is the older party.
Prompted by this shift in the demographics of modern relationships, a team of sociologists at the University of Maine set about investigating the reality of older women wedded to younger men.
Crucially, the Quebecois researchers disproved the ‘rich white’ cougar stereotype by demonstrating that many of these older women come from diverse ethnic backgrounds and also fall within lower income brackets.
So, if women from all walks of life are ignoring the stigma and romancing with the more youthful cohort of the male population, it begs the question; what’s the appeal?
Indeed, shows like Off screen, the frenzy that surrounded Demi Moore’s marriage to Ashton Kutcher, not forgetting the widely reported liaisons of stars such as Madonna, Mariah Carey and Sandra Bullock, allegedly serve as further evidence.